Avenida & Reyes Law Offices · Est. 2003 · Ortigas Center

Counsel of
consequence.

A boutique corporate and litigation practice for clients whose decisions carry weight — and whose counsel should carry more.

The Firm

Quiet rooms,
careful judgment.

Founded in 2003 by two lawyers who believed the best advice is rarely the loudest, Avenida & Reyes has remained deliberately small: eleven lawyers, three partners, one office above Julia Vargas Avenue. We act for listed companies and the families behind them, for funds entering the Philippines and founders leaving on their own terms, for clients in courtrooms they never wished to enter and boardrooms they built themselves.

The firm takes fewer engagements than it is offered. What it accepts, it staffs with partners — not associates learning at a client’s expense. Our practice is built on long relationships, written advice that survives scrutiny, and a standing instruction to every lawyer in the firm: tell the client what is true, then what is wise.

23

Years in practice

11

Lawyers, by design

₱180B+

Transactions advised

6

Core disciplines

Practice Areas

Six disciplines.
One standard.

Select a practice to see how the firm works within it. Each engagement is led, start to finish, by a partner.

We act for acquirers, targets, and boards in mergers, share and asset acquisitions, joint ventures, and corporate reorganizations — with particular depth in regulated industries and PSE-listed issuers.

  • Mergers, acquisitions & divestitures
  • Joint ventures & shareholder arrangements
  • SEC & PCC regulatory clearances
  • Corporate governance & board advisory

Trial and appellate advocacy before Philippine courts at every level, alongside domestic and international arbitration. We litigate selectively, prepare exhaustively, and settle from strength.

  • Commercial & shareholder litigation
  • Domestic & international arbitration (PDRCI, SIAC, ICC)
  • White-collar defense & regulatory investigations
  • Provisional remedies & enforcement

Counsel to employers on the full employment lifecycle — from executive contracts and workplace policies to reorganizations, NLRC litigation, and collective bargaining strategy.

  • Executive compensation & contracts
  • Redundancy & restructuring programs
  • NLRC, DOLE & appellate proceedings
  • Collective bargaining & union relations

End-to-end counsel on the acquisition, titling, development, and leasing of Philippine real property — for developers, institutional landlords, and family estates alike.

  • Acquisitions, due diligence & titling
  • Development & construction agreements
  • Commercial leasing portfolios
  • Land use, zoning & LGU permits

Structuring, controversy, and compliance under the NIRC as amended by TRAIN and CREATE MORE. We resolve assessments quietly where possible and litigate before the CTA where necessary.

  • Transaction & investment structuring
  • BIR audits, assessments & refunds
  • Court of Tax Appeals litigation
  • Transfer pricing & incentives advisory

Discreet representation in the matters families least wish to discuss — succession planning, estate settlement, annulment and recognition proceedings, and intergenerational wealth transfer.

  • Estate & succession planning
  • Judicial & extrajudicial settlement
  • Annulment, nullity & recognition of foreign divorce
  • Family corporations & holding structures

The Partners

Three names.
Full attention.

Portrait placeholder for Ma. Elena S. Avenida

Ma. Elena S. Avenida

Managing Partner · Corporate & M&A

  • J.D., University of the Philippines College of Law, cum laude
  • Admitted to the Philippine Bar, 1998
  • Formerly with the Securities and Exchange Commission, Markets & Securities Regulation Department
  • Counsel on 60+ closed transactions exceeding ₱180B in aggregate value
Portrait placeholder for Joaquin R. Reyes

Joaquin R. Reyes

Senior Partner · Litigation & Arbitration

  • Ll.B., Ateneo de Manila University School of Law, with honors
  • Admitted to the Philippine Bar, 1996; FCIArb
  • Accredited arbitrator, Philippine Dispute Resolution Center, Inc.
  • Lead counsel in commercial disputes before the Supreme Court and SIAC tribunals
Portrait placeholder for Carmela T. Dizon-Ong

Carmela T. Dizon-Ong

Partner · Tax, Real Estate & Private Wealth

  • J.D., San Beda University College of Law; CPA
  • LL.M. in Taxation, New York University School of Law
  • Admitted to the Philippine Bar, 2006
  • Adviser to three of the country’s longest-held family estates

Notable Engagements

The work speaks —
anonymously.

Client confidentiality is not a marketing constraint; it is the practice itself. The matters below are described without names, with permission, or not at all.

Corporate & M&A

Advised a PSE-listed conglomerate on the ₱12.4-billion acquisition of a regional logistics group, including PCC merger clearance and a cross-border escrow structure closing in under seven months.

Arbitration

Secured the complete dismissal of a US$40-million SIAC claim against a Philippine infrastructure concessionaire, with costs awarded to our client after a contested three-week evidentiary hearing.

Labor & Employment

Designed and defended a redundancy program covering 2,800 positions for a global BPO — completed without a single adverse NLRC ruling across forty-one consolidated complaints.

Real Estate & Tax

Consolidated title over a 14-hectare estate held across three generations and four intestate successions, then structured its contribution to a REIT-ready holding company on a tax-efficient basis.

Engage the Firm

Some decisions should not be made alone.

Initial consultations are held in confidence, scheduled within the week, and billed only if you choose to proceed.

Contact

Ortigas Center,
21 floors up.

Office
21st Floor, One Corporate Centre
Julia Vargas Avenue corner Meralco Avenue
Ortigas Center, Pasig City 1605, Metro Manila
Telephone
+63 2 8631 4750 (trunk line)
+63 917 850 2214 (mobile)
Hours
Monday to Friday, 8:30 AM – 6:00 PM
Saturdays by appointment
14.5832° N 121.0614° E Ortigas Center Pasig City

One Corporate Centre

Julia Vargas × Meralco Avenue

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